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7 ways to make your B2B writing more inclusive
The B2B tech industry isn’t run by robots (yet), but by actual, real people who exist outside of their offices and away from their laptops. It can be easy to forget, but these people have interests,...
View ArticleHow much tech knowledge do you need to become a B2B technology copywriter?
Brilliant B2B technology copywriters can bring a lot of benefits to their clients. A skilled writer can quickly understand a client’s business, service or product, and deliver accurate, high-quality...
View ArticleHow to build a career in B2B copywriting
To understand how obscure your occupation is, mention your job title to a stranger in a pub and then ask them what they think you do. When I’ve tried this as a copywriter, most people have said that I...
View ArticleChatGPT and B2B copywriters: mortal enemies or better together?
Plenty of people think ChatGPT will turn the copywriting world upside down. But is that really the case in the rarefied world of B2B tech marketing, or a hype-driven misconception? When ChatGPT hit the...
View ArticleB2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
Researching keywords is relatively easy in a popular B2C market – where data is plentiful and vocabulary is simple. But how do you find search intent in the rarefied world of B2B tech? That’s what...
View ArticleUniversity won’t prepare you for the B2B learning curve (and that’s OK)
OK, let me clarify upfront – starting a career in B2B technology copywriting can be tough. Really tough. At Radix, our writers come from all kinds of academic and professional backgrounds, and each of...
View ArticleHow to atomise a big B2B content piece into smaller assets
When you create a showstopping content asset, it can be tricky to know where to go next. You’ve spent all this time producing a piece that captures the key messages, ideas, and research for your...
View ArticleFrom call to brief to copy – what’s the Radix copywriting process?
Content marketing is by no means a niche service, but to our knowledge, Radix is something of a unique business. Unlike other agencies in the B2B marketing sector, we dedicate ourselves fully to B2B...
View ArticleB2BQ&A 111: How can ABM content balance relevance and brand voice?
Account-based marketing owes a lot of its power to the way its content can speak to this reader in particular, and address their unique needs. But how much tailoring is too much? That’s the question...
View ArticleIn B2B copywriting, all experience is relevant
The best B2B marketing copy blends confident wording and an engaging tone with absolute subject matter mastery. But while there are plenty of courses out there to teach you the craft of writing, how do...
View ArticleHow to brief your copywriter – in briefing documents and on calls
There’s no such thing as the perfect brief. Of course, your intention is always to provide a well-written and detailed breakdown of the project. And, in an ideal world, the writer will already have a...
View ArticleB2BQ&A 112: How can B2B content stay consistent when everything changes?
As Greek philosopher Heraclitus pointed out, change is the only constant. So, how can B2B marketers ensure their content stays up-to-date and relevant to customers when technology and markets never...
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Cast your vote: What is the best B2B content ever?
If you had to choose one piece of B2B content as your all-time favourite – the one that changed the game, generated a truckload of revenue, or has generally lived rent-free in your head since you saw...
View ArticleHow to review B2B marketing copy from ChatGPT
Generative AI can take on simple writing tasks and produce readable copy. But just like any copywriter, it needs expert oversight to ensure its writing is fit for purpose. No writer is infallible. But...
View ArticleB2BQ&A 113: What’s the best B2B content EVER?
If you’re looking for the very best examples of B2B marketing content, you’ve come to the right place. Because – after a whirlwind of nominations, shortlisting, group stages, and voting – we’ve...
View ArticleGive your B2B copywriters and account managers three months off. No, really.
I joined Radix Communications in 2016. And at 25, it was the first time I’d worked for a company that understood the importance of personal time. The company’s generous holiday allowance and flexible...
View ArticleHow to commission B2B tech thought leadership – a guide
Life can be tough for a B2B marketer – especially when you get a brief to write a thought leadership article for your CEO about something as vague and ill-defined as “the role of technology in...
View Article4 places to look for inspired B2B content ideas
It’s Friday, somewhere around 2 pm. You hear the Zoom ringtone. It’s your boss calling. “Quick, I need you to whip up some new content ideas – original ones that are going to get people excited about...
View ArticleThin Slicing: What B2B marketers can learn from the agile software...
B2B marketers are great at coming up with creative campaigns and content ideas. But all too often, long approval cycles, restricted budgets, and the sheer scale and complexity of those ideas make them...
View ArticleFive AI-infused technologies that are transforming healthcare
A few years ago, I had surgery to fix some mobility problems caused by a form of hip dysplasia. It took a while to figure my issues out; x-rays, CT scans, even an arthrogram-aided MRI couldn’t get a...
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